Newark Airport, also known as EWR is United's New York City hub. The challenge was to encourage New Yorkers to choose EWR while communicating what makes it better and we did it in nearly one word. It's closer, faster to get to and with recent upgrades, better than ever before. This was a rare project where design discovered the writing.
Role: Senior Art Director/Writer
Safety is Global
As safety videos become increasingly cinematic, we thought there was no better way to lead up to a United's latest one by teasing it out with a movie style trailer. Forbes and the Chicago Business Journal seemed to like it.
Just like United, the video takes passenger's around the world with the highest caliber of safety. We did our best to pack the 4 minutes and 30 seconds with fun. For a more in depth look at what went into it, take a look at the behind the scenes video we put together.
Role: Art Director
BettEWR
Summer Olympics
United has been flying Team USA to every stop of their Olympic journey for over 35 years. To showcase this partnership we created a snapchat-inspired print campaign featuring Team USA athletes and United employees doing what we all do on a big trip: taking selfies.
Role: Lead Art Director on Print/OOH and Social. One of many Art Directors who contributed to TV.
Flyer Friendly
An oldie but a goodie: I worked to help launch United's "flyer friendly" campaign. My team and I spent the greater part of 3 years testing and rebuilding its legs. From the launch to sponsorships to an overall refresh, it was a fun and challenging way to “cut my teeth” in the industry. I worked to support this campaign from my very first day in advertising until I became a grown up Art Director.
