Generation Wild is a movement connecting Colorado kids to the outdoors.
Turn Your Kid Into A Kid Again
A simple fact inspired a whole campaign. Just 20 minutes outside can boost a kid’s mood and help regulate their nervous system. Just 20 minutes of outside play is a parent’s secret weapon against monstrous behavior.
#SayHiWithASnowman
During the first post covid winter, we launched a social campaign to encourage kids to connect with the outdoors, and each other. The campaign drew participation across the world and garnered national attention.
Wilder and the Very, Very, Very Short Day
In an effort to engage the Generation Wild community over the winter, we created a children's book starring the brand's beloved character, Wilder. The tale is an account of Wilder's race against the Sun on the shortest day of the year.
The twist was that we asked the Generation Wild social community to write the story with us. Twice a week for a month, parents were prompted to submit their kiddos best ideas for the following chapters. We gave ourselves a day and half to turn around the story and illustrations, ultimately delivering the final chapter on the actual shortest day of the year.
We delivered books in both English and Spanish, animated features across FB, IG and their stories platforms. I don't want to spoil the ending, so see it for yourself on Instagram.
Creative Director: Mike Sukle
Senior Copywriter: Jeff Schuller (Wilder book & monsters), Robert Borges (Children’s Hospital), Lindsay Dyer (Wilder Book)
Senior Art Director: Rachel Hickey
Senior Producer: Michon Schmidt
Production Artist: Matt Carpenter